Mido

The Mido brand represents a powerful and favored choice amongst everyday consumers and professional horologists alike. Managed by Swatch Group, Mido is quickly becoming a household name in the world of watches.

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At the time, MIDO was just about the biggest account any branding agency in Miami had taken on as a client. A global brand with a storied history of quality product and fierce loyalty amongst its clientele, MIDO set its sights on the city of Miami and wanted to make a partnership with it both literally and figuratively. As such, we handled a pitch to the City of Miami-Dade for live traffic and weather billboards, a clock tower to adorn the Port of Miami Tunnel, a partnership deck for the University of Miami, and more. This was an incredibly fun project to work on.

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