This is Major.
With the return to major organized sports events, especially the World Series, I had to develop a message that would resonate with fans. Creatively, I decided to make plenty of Baseball references encouraging visitors to protect themselves from COVID.
Don’t Strike Out.
Again, a major creative direction I took was to make the message relevant to baseball. I decided to use an analogy of COVID not playing by the rules to deliver the message to fans and ensure that it made a lasting impression.