TetraPak USA
TetraPak is a global brand that manufactures food packaging cartons for sustainable, safe storage. With 98% of the global market share for aseptic cartons, they are primarily a B2B company seeking to increase widespread brand awareness with B2C initiatives.
I flew out to Denton, TX several times to meet with this client at their global headquarters and manufacturing facility. Their lack of consumer-facing campaigns had created a rift in their ROI, and they were being beaten out by competitors who were beginning to manufacture their own sustainable packaging. With this pitch approved, we are currently in production and the campaign is set to launch fully in February of 2020.