Jack of All Trades.
Family is one thing that COVID brought together. Targeting families and reminding them that the perceived burden could be a blessing was my creative vision for this ad.
Anywhere.
In a time where COVID made all of us stationary, the need to get out of the house was more than apparent. Reminding people that infection could happen anywhere was an important message to deliver, especially to older audiences.
The Answer.
Many felt the impact of COVID, especially those who were physically active. Getting back to peak physical fitness was an important goal for many, and with a vaccine it was possible.
Just In Time.
Missing out on important events was another major setback that COVID brought to the masses. With a vaccine, people were able to make commitments again, and that was a major selling point for HHS.