Palace Resorts
Palace Resorts is a chain of luxury all-inclusive resorts across the Caribbean. Featuring 9 resorts, each with a unique personality and identity, this is one of the largest luxury resort chains in the entire world. I directed content strategy and created copy for all property websites, digital marketing initiatives including banner ads, GDN ads, e-blasts, social media, and print materials.
This was not my first foray into the hospitality industry, and I doubt it will be my last. It was, however, one of the most interesting projects I have had the pleasure of working on. The marketing strategy was dynamic, with so many holidays in the year across the US, UK, and CA — the markets for which I was writing— it was a project that always kept me on my toes, imagining the next great campaign that was to come. This also allowed me to improve on past initiatives, ensuring that the concept and copy was fresh and different with each passing year.