Locale Grand Cayman
Locale is redefining extended stay conventions with a new kind of hospitality experience for those looking for an authentic stay. Modern lofts, welcoming common spaces, and local integration are brand highlights that set it apart in the industry.
This project was extremely interesting because it emerged at a time when this was a relatively new concept. Living in Miami, Florida, you see a lot of boutique hotels and accommodations that would try to embrace a concept such as this, but fail to integrate it with where their brand was in people’s minds. This was an exhaustive brand exercise which we used in creating content for their website, print, and other brand applications.