Bucket of Flowers

Bucket of Flowers was created by Fantasy Farms as a sub-brand dedicated to providing farm-fresh flowers to small retailers. The product and packaging are designed for ease of transport and display, with the packaging itself serving as the display case. Three simple steps from delivery to display, and retailers can proudly sell beautiful flowers to customers on any occasion. These displays can currently be found at convenience and grocery stores across the country.

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Bucket of Flowers was an interesting project as it was a sub-brand with a B2B focus. As such, we wanted to make the packaging as sleek and user-friendly as possible, while maintaining a high-quality look and feel for the product. The language for instructions had to be simple, clear and concise to ensure that business owners would be able to understand how to set up the product in their shops.

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