48 Fresh

A sub-brand within Fantasy Farms, 48 Fresh is their main touch point for the American market. 48 Fresh is a premier, direct to consumer, flower and gift delivery brand that provides sustainably grown farm direct flowers to customers within 48 hours. The brand differs from traditional resellers by cutting out the middlemen, wholesalers and warehouse storage that undermines the freshness of the flowers.

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48 Fresh was an intriguing and exciting project. Having already branded the parent company, Fantasy Farms, the connection was implicit. To differentiate one from the other proved to be the unpredictable challenge. With a precise focus on originality, simplicity and user-friendliness, we were able to round out the brand across all of its digital applications.

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