Fantasy Farms
Fantasy Farms is an overarching brand that has many sub-brands within it. They are a farm in Colombia, growing fresh and beautiful flowers of all kinds on over 5,000 mountainous acres. The result? A finished product that puts the competition to shame. Their flowers are currently carried in all major 7-11 stores, grocery stores, and various convenient stores across the world.
This was not my first foray into the hospitality industry, and I doubt it will be my last. It was, however, one of the most interesting projects I have had the pleasure of working on. The marketing strategy was dynamic, with so many holidays in the year across the US, UK, and CA — the markets for which I was writing— it was a project that always kept me on my toes, imagining the next great campaign that was to come. This also allowed me to improve on past initiatives, ensuring that the concept and copy was fresh and different with each passing year.