Circ Hotel & Apartments
This commercial and residential space sits on “Young Circle” in Hollywood, Florida, known for its young crowd and vibrant nightlife. It caters to a clientele interested in hotel stays, apartments, and retail opportunities.
This major construction development required just as major of a brand positioning. One crucial part of this process was performing and relaying market research to the client, presenting our targets in a creative and unique way before moving into future phases of creative work. In understanding the target audience, one will be able to properly position the brand and develop a brand voice that would be evergreen for years to come.